Content Strategy

Social Media
Dashboard

Content calendar, posting schedule, hashtag strategy, and platform playbooks for Results Boxing & Performance.

Platform Strategy

Tailored approach for each social media platform

Instagram

@resultsboxing

Visit

Focus

Visual storytelling, Reels, community highlights

Frequency

5–7x per week

Best Times

6–8 AM, 12–2 PM, 7–9 PM

Content Mix

40% Reels, 30% Carousels, 20% Stories, 10% Static

TikTok

@resultsboxing

Visit

Focus

Short-form video, trends, behind-the-scenes

Frequency

3–5x per week

Best Times

7–9 AM, 12–3 PM, 7–11 PM

Content Mix

60% Original, 30% Trending Audio, 10% Duets/Collabs

Facebook

Results Boxing & Performance

Visit

Focus

Community building, events, longer content

Frequency

3–4x per week

Best Times

9–11 AM, 1–3 PM, 7–9 PM

Content Mix

40% Video, 30% Events/Promos, 20% Photos, 10% Links

YouTube

@resultsboxing

Visit

Focus

Long-form training, gym tours, educational content

Frequency

1–2x per week

Best Times

Thursdays & Saturdays 12–4 PM

Content Mix

50% Training Tips, 30% Gym Highlights, 20% Vlogs

Content Pillars

The 4 content categories that drive our social strategy

30%

Education

Technique tips, health info, GLP-1 guidance, boxing fundamentals

25%

Inspiration

Member transformations, coach stories, motivational content

25%

Entertainment

Fun class clips, challenges, behind-the-scenes, events

20%

Promotion

Intro offers, program highlights, CTAs, pricing

Weekly Content Calendar

Day-by-day content themes and platform recommendations

Monday

Motivation Monday

Inspirational transformation story or member spotlight. Use before/after with permission. High engagement day.

InstagramFacebookTikTokCommunity

Tuesday

Technique Tuesday

Boxing technique breakdown — jab, cross, hook, footwork. Short Reel or TikTok with slow-motion clips.

InstagramTikTokYouTubeEducational

Wednesday

Workout Wednesday

Full class clip or workout challenge. Encourage followers to try it. Great for engagement.

InstagramTikTokFacebookEngagement

Thursday

Throwback Thursday

Old gym photos, early days, or coach history. Humanizes the brand and builds trust.

InstagramFacebookBrand Story

Friday

Feature Friday

Highlight a specific program: Kids Boxing, GLP-1 Coaching, or Fit3D Scanning. Include CTA.

InstagramFacebookTikTokPromotional

Saturday

Saturday Sweat

Live or same-day class content. Show the energy of Saturday Bootcamp. Stories + Reel.

InstagramTikTokLive/Real-time

Sunday

Sunday Spotlight

Coach feature, gym culture, or upcoming week preview. Prep followers for the week ahead.

InstagramFacebookCommunity

Hashtag Strategy

Organized hashtag sets for maximum reach and discoverability

Core Brand

Every post

#ResultsBoxing#GetFierce#GetResults#ResultsBoxingNJ#EastBrunswickNJ#NewJerseyBoxing

Boxing & Fitness

All fitness posts

#BoxingGym#BoxingTraining#BoxingWorkout#BoxingLife#FightFit#BoxingFitness#HeavyBag#BoxingClass

Youth Boxing

Kids program posts

#KidsBoxing#YouthBoxing#KidsFitness#BoxingForKids#MartialArtsForKids#KidsBruisers#JuniorBoxing

GLP-1 & Health

GLP-1 related posts

#GLP1Coaching#Ozempic#WegovyWorkout#MetabolicHealth#WeightLossJourney#MusclePreservation#FitnessCoaching

Community

Community & motivation posts

#BoxingCommunity#GymFamily#FitnessMotivation#TransformationTuesday#FitLife#GymLife#WorkoutMotivation

Local NJ

Local discovery posts

#EastBrunswick#NewJersey#NJFitness#NJBoxing#BrunswickSquareMall#CentralNJ#NJGym

Pro Tips for Maximum Reach

Use 5–10 targeted hashtags per post rather than 30 generic ones for better algorithm performance.
Rotate hashtag sets to avoid shadowbanning — never use the exact same set twice in a row.
Instagram Reels get 3x more reach than static posts — prioritize video content.
TikTok's algorithm rewards consistency — post at the same times daily for 30 days to build momentum.
Respond to every comment within the first hour of posting to boost algorithmic reach.
Cross-post Reels to TikTok and vice versa, but remove watermarks for best platform performance.
Use location tags (East Brunswick, NJ) on every post for local discovery.
Story polls and questions generate 2x more profile visits — use them weekly.